People’s Produce Farmers’ Market

Southeastern San Diego

At the edge of Chollas Creek we meet up with neighborhood resident, UC San Diego student, and People’s Produce Farmers’ Market volunteer Eric Henson. He tells us how the farmers’ market has become a popular social gathering spot on Saturdays for the older generation in the neighborhood. Eric volunteers at the farmers’ market as part of his university research where he studies community based business models that promote economic independence and a sense of neighborhood ownership by its residents. An initiative of the Project New Village, the farmers’ market celebrates small local businesses and redefines the idea of local agriculture, with produce coming from nearby gardens. In October of 2014, this farmers’ market moved from its original location on Market St. to its new home around the block on 47th St. at Castana St.